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Custom Eyeliner Boxes

The eye area has its own color additive list and it is shorter than the general cosmetic one. Several colorants cleared for cosmetics overall are not cleared for use near the eye. That rule reaches your carton, because the ingredient panel you print has to describe a product that follows it.

We make custom eyeliner boxes at The Customized Boxes for beauty brands and private label sellers and contract fillers. Pencil and liquid pen and gel pot are three different shapes, so we build every one of our eyeliner packaging boxes from the unit you actually ship. The minimum order is 100 boxes per size and shipping is free across the United States. We do not charge setup or tooling fees on any order.

Get Custom Quote


  • Custom Sizes Built around your product
  • MOQ 100 Boxes Per size, per style
  • Free Design Support Every file checked
  • No Setup Charges No die or plate fees
  • 8 to 10 Day Turnaround After dieline approval
  • Free US Shipping Across the US

Why Does the Eye Area Have Its Own Color Rules?

FDA states that a number of color additives approved for cosmetic use in general are not approved for use in the area of the eye. Eyeliner sits inside that stricter group along with mascara and eye shadow.

Kohl is the clearest example of how that plays out. FDA has identified kohl and kajal and surma and similar materials as illegal color additives under section 201(t) of the Federal Food, Drug and Cosmetic Act. None of these materials appear anywhere in the color additive regulations. These materials often carry high levels of lead, and one tiro product tested at 82.6 percent lead. Products labeled as kohl or kajal or surma are subject to detention at US ports under Import Alert 130.

What Must an Eyeliner Carton Actually Say?

The carton is the labeled surface for a small cosmetic, because the pencil or pen itself has almost no printable area. Four separate elements have to fit onto that printed surface.

What each eyeliner carton panel has to carry
Panel element Where it goes
Statement of identity Principal display panel, naming the product plainly
Net contents Bottom 30 percent of the principal display panel
Ingredient list Any information panel, in a legible type size
Name and place of business Any information panel

Since December 2024 a domestic address or a phone number or a website also has to appear so consumers can report adverse events. We lay these panels out on the dieline first, since a narrow eyeliner carton runs out of room quickly.

Which Eyeliner Format Are You Packing?

What the box has to handle by eyeliner format
Format What the box has to handle
Wood or mechanical pencil Eyeliner pencil boxes run long and thin, and the tip needs support so it does not snap
Liquid or felt tip pen Similar footprint to a mascara tube, cap included
Gel pot with a brush Wide and short, and often two items in one box

No maker publishes a standard eyeliner box size, so we never quote one. The nearest published reference is a mascara carton at 1 by 1 by 4 inches, which is close for a liquid pen and wrong for everything else. Send us the assembled unit with the cap on and we measure it here.

Which Board and Finish Should an Eyeliner Box Use?

Board and structure for an eyeliner box
Specification What we run
Material White SBS folding carton board, kraft board, or rigid for gift sets
Board weight 300 to 350 GSM for retail cartons, roughly 0.35 to 0.46 mm
Box structure Straight tuck end, reverse tuck end, sleeve and tray, or two piece rigid
Insert Die cut card cradle or foam bed so a pencil cannot roll and snap
Coatings Matte or gloss lamination, soft touch, aqueous coating

Minimum Order, Lead Time, and Samples

  • The minimum order is 100 boxes per size, so a four shade range starts at 400 boxes
  • Folding cartons run 8 to 10 business days after you approve the dieline
  • Rigid and wrapped boxes run 10 to 12 business days after dieline approval
  • A plain sample takes 3 to 5 business days and a printed sample takes 7 to 10
  • Price breaks land at 500 and 1,000 units on the same artwork
  • Wholesale eyeliner packaging is quoted on the same terms as any other run

Eyeliner Box Questions Buyers Ask

The answers below cover the labeling rules and sizing and structure. Send us the filled unit if your question is not here and we will measure it and answer directly.

What size should a custom eyeliner box be?

There is no published standard, because a pencil and a liquid pen and a gel pot are three different shapes. We measure the assembled unit with its cap on and add clearance so it seats without forcing. A liquid pen lands near the published mascara carton size of 1 by 1 by 4 inches.

What has to be printed on an eyeliner box?

The carton needs a statement of identity and the net contents and the full ingredient list and your name and place of business. Net contents belong in the bottom 30 percent of the front panel. Since December 2024 you also need a domestic address or phone number or website for adverse event reports.

Can I use kohl or kajal on my eyeliner packaging?

You cannot use it as a product claim anywhere in the United States. FDA has identified kohl and kajal and surma as illegal color additives, and products carrying those labels can be detained at the border under Import Alert 130. We will print your brand name and design, but the ingredient panel has to describe a compliant product.

Do you make boxes for eyeliner gift sets?

Yes and a set changes the structure of the box completely. A pencil with a sharpener or a gel pot with a brush needs a die cut insert that holds each item in its own bed. We usually build sets as a two piece rigid box or a sleeve and tray so the presentation survives shipping.

How do you stop a pencil eyeliner from breaking inside the box?

The tip is the weak point and it breaks when the pencil moves. A die cut card cradle or a foam bed holds the pencil along its length so it cannot roll or slide. We also keep clearance tight at the tip end rather than leaving the pencil free to travel.

Can an eyeliner box have a window?

Yes, though a window is less common here than on lash or lip products. Buyers pick eyeliner on shade rather than on the look of the unit itself. Most brands therefore use the front panel for the shade name and a printed color swatch.

Request a Quote

Send us the filled unit with its cap on and your run quantity and your shade count. We will measure it here and quote a folding carton and a rigid option on the same dimensions.

Size Built from the assembled unit with its cap on. No published standard exists
Formats Handled Wood or mechanical pencil, liquid or felt tip pen, gel pot with a brush
Material White SBS folding carton board, kraft board, or wrapped rigid for gift sets
Board Weight 300 to 350 GSM for retail cartons, roughly 0.35 to 0.46 mm
Box Structure Straight tuck end, reverse tuck end, sleeve and tray, two piece rigid
Insert Die cut card cradle or foam bed so a pencil cannot roll and snap at the tip
Color Scheme CMYK process, Pantone spot colors on request
Coatings Matte or gloss lamination, soft touch, aqueous coating
Finishing Options Foil stamping, embossing, debossing, spot UV
Label Panels Statement of identity, net contents, ingredient list, name and place of business
Artwork Vector PDF or AI on our dieline, 3 mm bleed, Pantone identified
Minimum Order 100 boxes per size
Price Breaks 500 and 1,000 units on the same artwork
Estimated Price Range $0.50 to $3.50 per box for a printed folding carton. The range moves with size, board and finish. Rigid and magnetic quoted separately
Box Sample Flat View, 3D Mock-up, Physical Sampling (On Demand)
Setup and Tooling We do not charge setup or tooling fees. The die and the printing plates are included in your unit price, on the first order and on every one after it
Turnaround Time 8 to 10 business days after you approve the dieline
Shipping Free across the United States

How To Order Custom Boxes

Four steps from your first message to boxes on your dock. There are no setup or tooling fees at any stage, and delivery is free across the US.

  1. Tell Us About Your Product

    Send your product size, the packed weight and the quantity you need. We recommend the board grade and box style that fit, then quote a unit price with no setup fee.

  2. Approve Your Dieline

    Upload artwork as a vector PDF or AI file and we check it against our artwork guidelines for bleed, resolution and Pantone colors. If you have no artwork yet, our team draws it on our dieline for you.

  3. Check a Real Sample

    A plain structural sample takes 3 to 5 business days and a printed sample takes 7 to 10. You hold the actual box before the full run starts.

  4. Production and Free Delivery

    Production runs 8 to 10 business days after you approve the dieline. We pack your boxes and deliver them free across the US, with export orders quoted separately.

Start Your Quote

Minimum order is 100 boxes per size. Price breaks at 500 and 1,000 units.
Or build your own dieline first on our free dieline generator.

Build Your Dieline Free, Before You Order

Most suppliers send a dieline after you place an order. Ours is a live tool on this site. Pick a box style, type your own dimensions and download the file in a few seconds, with no account and no charge.

The Customized Boxes Download
Reverse Tuck End
reverse tuck · dust flaps Unit
mm cm in
Size
120120–200 6030–60 160100–550
Material Cardstock SBS (White) Generate
Details Ready to download. inside119.4 × 59.4 × 158.9 mm outside120.4 × 60.4 × 160.9 mm sheet375.5 × 309 mm boardSBS · 0.5 mm
CutCreaseBleed
Reverse tuck end dieline, 120 x 60 x 160 mm, from our generatorRed lines are cut, blue dashed lines are crease and the green outline is the bleed edge.
Sheet 375.5 × 309 mm Die 120 × 60 × 160 mm

Open the Dieline Generator

Every box style we make is in the tool, at any size you type. Exports to AI, PDF and SVG, and our design team checks your artwork on that dieline free of charge.

Eyeliner Box Questions Buyers Ask

The answers below cover the labeling rules and sizing and structure. Send us the filled unit if your question is not here and we will measure it and answer directly.

What size should a custom eyeliner box be?

There is no published standard, because a pencil and a liquid pen and a gel pot are three different shapes. We measure the assembled unit with its cap on and add clearance so it seats without forcing. A liquid pen lands near the published mascara carton size of 1 by 1 by 4 inches.

What has to be printed on an eyeliner box?

The carton needs a statement of identity and the net contents and the full ingredient list and your name and place of business. Net contents belong in the bottom 30 percent of the front panel. Since December 2024 you also need a domestic address or phone number or website for adverse event reports.

Can I use kohl or kajal on my eyeliner packaging?

You cannot use it as a product claim anywhere in the United States. FDA has identified kohl and kajal and surma as illegal color additives, and products carrying those labels can be detained at the border under Import Alert 130. We will print your brand name and design, but the ingredient panel has to describe a compliant product.

Do you make boxes for eyeliner gift sets?

Yes and a set changes the structure of the box completely. A pencil with a sharpener or a gel pot with a brush needs a die cut insert that holds each item in its own bed. We usually build sets as a two piece rigid box or a sleeve and tray so the presentation survives shipping.

How do you stop a pencil eyeliner from breaking inside the box?

The tip is the weak point and it breaks when the pencil moves. A die cut card cradle or a foam bed holds the pencil along its length so it cannot roll or slide. We also keep clearance tight at the tip end rather than leaving the pencil free to travel.

Can an eyeliner box have a window?

Yes, though a window is less common here than on lash or lip products. Buyers pick eyeliner on shade rather than on the look of the unit itself. Most brands therefore use the front panel for the shade name and a printed color swatch.

Free of charge

Hold the Box Before You Commit

A quote is easy to compare on a screen. A sample is the only thing that tells you how the board feels in the hand and whether your product sits the way you expect. We send samples free, and you can pick the one that answers your question.

  • Plain Sample Unprinted, so you can judge the structure, the board and the fit around your product. 3 to 5 business days
  • Random Sample A box from recent production, so you can see our print quality and finishes in the hand. Ships from stock
  • Printed Pre-Production Sample Your own artwork on your own board, exactly as the run will be printed. 7 to 10 business days

Order a Sample Box

A flat view and a 3D mock-up come free before anything prints. Already know what you need? Get a quote instead.