What Is a PR Package in Plain Terms?
A PR package, short for public relations package, is a free box of products sent to creators so they try them and talk about them.
Beauty, snack, drink and fashion brands send them before a launch or a new season to collect early reviews. The package itself becomes content, which is why its look matters as much as what is inside.
How many boxes you plan to send shapes almost every other decision, starting with the build.
Which PR Box Build Fits Your Send Out Size?
Choose the build from the size of your send out because a small list of key creators can carry a richer box than a list of several hundred.
| Send out size | Build that fits | Why it works |
|---|---|---|
| Up to about 50 creators | Rigid box with a magnetic lid | Feels premium and gets kept on a shelf |
| About 50 to 300 creators | Two piece rigid box or a drawer box | Premium look at a lower cost per box |
| 300 creators and more | Printed E flute mailer box | Ships on its own and keeps the cost per box low |
| Retail partners and press | Mailer with a printed inside lid | Clear branding without a luxury price |
Each rigid closure is covered on our rigid boxes page, and large mailer runs follow the same build as our custom mailer box range. Once the build is set you can plan what goes inside the box besides the product.
What Goes Inside an Influencer Box Besides the Product?
Influencer kits need four small extras beyond the product, and each one makes the unboxing easier to film and easier to talk about.
- PR package notes on a printed card with the product names and the launch hashtag, so creators know what to say
- A QR code on the inside lid that opens your launch page or a discount code for followers
- An insert with the hero product in the center, so the camera finds the new item first
- A short line printed inside the lid, because that panel is the first frame of every video
Makeup brands also ask us for a shallow tray for small items, and single units for the same launch sit in our custom cosmetic boxes range. With the contents decided the next thing to plan is the calendar for production and shipping.
When Should You Order PR Boxes Before a Launch?
Order PR boxes at least six weeks before the date creators should receive them, counting each step back from that day.
| Step | Business days |
|---|---|
| Dieline and artwork approval | 3 |
| Printed sample | 7 to 10 |
| Production of rigid boxes | 10 to 12 |
| Packing your products into the boxes | Your own team, plan 3 to 5 |
| Shipping to each creator | 3 to 5 |
Printed mailers take 8 to 10 business days to produce, which saves about two days on the plan. A plain mock up in place of a printed sample saves about five more if the date is tight.
How Do Custom PR Boxes Reach Creators Without Damage?
Send a rigid PR box inside a plain corrugated carton and let a printed mailer travel on its own with the label on the lid.
Magnetic lids scuff in a parcel network, so the outer carton keeps the printed paper perfect until the creator opens it on camera. To start, send your product list, build and quantity through our quote form for customized boxes. Printed PR mailers come in at $0.80 to $3.90 per box and rigid builds are quoted separately.
The Customized Boxes