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Custom Lipstick Boxes

A lipstick carton is built around one number that most brands never think about, and that number is the cup size of the tube. Get it right and the tube sits still inside the pack. Get it wrong and the bullet rattles against board until the tip flattens.

We make custom lipstick boxes at The Customized Boxes for beauty brands, private label sellers, indie makeup lines and gift set assemblers. You send the tube and we build the carton around the real object rather than around a drawing. The minimum order is 100 boxes per size and shipping is free across the United States. We do not charge setup or tooling fees on the first order or on any order after it.

Get Custom Quote


  • Custom Sizes Built around your product
  • MOQ 100 Boxes Per size, per style
  • Free Design Support Every file checked
  • No Setup Charges No die or plate fees
  • 8 to 10 Day Turnaround After dieline approval
  • Free US Shipping Across the US

What Size Is a Standard Lipstick Tube?

The cup is the internal cavity that holds the bullet, and it is what component makers list first. 12.1 mm is the most widely used full size cup and HCP Packaging publishes it across its Fusion and Airtight ranges. The main alternative full size is 12.7 mm and it appears on the same catalogs.

Slim tubes run a good deal narrower than the full size cups above. Published cup sizes include 8.3 and 8.5 and 9 and 9.8 and 10 and 11 and 11.8 mm, while oversized formats reach 17.6 mm.

The tube itself is always bigger than the cup inside it. A standard bullet tube runs about 70 to 76 mm closed and 18 to 21 mm across while holding 3 to 5 grams of product. Slim tubes sit nearer 10 to 16 mm across the outside of the barrel.

Outer wall thickness varies between suppliers even at the same cup size, so send us the closed tube measured with calipers.

Which Board Weight Suits a Lipstick Carton?

300 to 350 GSM covers almost every lipstick carton and three independent printers publish that same band for cosmetics. That gives roughly 0.35 to 0.46 mm of caliper, which holds a clean score on a narrow panel without the carton bowing.

Point figures deserve one caution before you specify them on an order. Suppliers disagree on the conversion, with one calling 14 point about 300 GSM and another calling 14 point exactly 350 GSM. Specify GSM rather than points and that ambiguity disappears entirely.

Board and structure options for lipstick packaging
Format Material Where it fits
Straight tuck end carton 300 to 350 GSM Retail shelves and single tubes
Sleeve over a tray 300 to 350 GSM Brands changing artwork often
Rigid two piece box 1.5 to 2 mm grayboard Luxury lines and launch sets
Carton with partitions 350 to 400 GSM Multi shade sets

Which Finish Suits a Lipstick Carton?

Finish decides how a lipstick carton feels in the hand and what the run costs. Soft touch lamination is the finish beauty brands ask for more than any other. It reads as velvet under the fingers and it deepens every ink printed beneath it. Put foil stamping on the logo over that base and the contrast carries the whole design.

A dark matte carton picks up scuff marks on the way through retail, so we run an anti scuff film over deep colors. Aqueous coating is the lightest of the four and it leaves the board close to its natural surface.

Spot UV sits on top of a matte or soft touch base and needs its own plate. Every finish shifts how the printed color reads and we proof the finish together with the ink.

Finish options and what each adds to the run
Finish How it handles What it adds to the run
Soft touch lamination Velvet feel and deeper ink One lamination pass
Matte with anti scuff film Flat look that resists rub marks One lamination pass
Foil stamping Metallic logo or border A die and a foil pass
Spot UV Raised gloss on a matte ground A plate and a print pass

What Has to Appear on a Lipstick Box?

When the lipstick ships inside a carton, that carton becomes the labeled surface and the FDA rules apply to it rather than to the tube. Those rules sit in 21 CFR Part 701 and none of them are optional.

  • Statement of identity on the front panel in bold type sized against the most prominent print
  • Net quantity of contents in the bottom 30 percent of the front panel
  • Ingredient list in descending order on any information panel with letters at least one sixteenth of an inch
  • Name and place of business of the manufacturer or packer or distributor

Since December 29, 2024 the label also has to carry a domestic address or phone number or website through which you can receive adverse event reports. That requirement comes from MoCRA and it catches brands that had only listed an email address.

A carton under 12 square inches of total surface can move the ingredient list to an affixed tag or a leaflet.

Minimum Order, Lead Time, and Samples

  • The minimum order is 100 boxes per size and design, so a shade printed on the carton counts as its own design
  • Folding cartons run 8 to 10 business days after you approve the dieline
  • Rigid and wrapped boxes run 10 to 12 business days because they are built rather than folded
  • A plain sample takes 3 to 5 business days and a printed sample takes 7 to 10
  • Price breaks land at 500 and 1,000 units on the same artwork

Request a Quote

Send us the closed tube dimensions plus your quantity and the finish you want. We quote lipstick cartons from the measured product the same way we quote every other line of custom packaging boxes. We will come back with a price and a dieline.

Size Built from your closed tube, not from the cup size alone
Cup Size 12.1 mm is the industry trade size. Cups run from 8.3 to 17.6 mm
Material White SBS folding carton board, kraft board, or wrapped rigid for gift sets
Board Weight 300 to 350 GSM for retail cartons, roughly 0.35 to 0.46 mm
Box Structure Straight tuck end, reverse tuck end, sleeve and tray, two piece rigid
Insert Die cut card cradle or partitions for a duo or a set
Color Scheme CMYK process, Pantone spot colors. Kraft needs a white undercoat for pale colors
Coatings Matte or gloss lamination, soft touch, aqueous coating
Finishing Options Foil stamping, embossing, debossing, spot UV
Label Panels Statement of identity, net contents, ingredient list, name and place of business
Artwork Vector PDF or AI on our dieline, 3 mm bleed, Pantone identified
Minimum Order 100 boxes per size and design
Price Breaks 500 and 1,000 units on the same artwork
Estimated Price Range $0.50 to $3.50 per box for a printed folding carton. The range moves with size, board and finish
Box Sample Flat View, 3D Mock-up, Physical Sampling (On Demand)
Setup and Tooling We do not charge setup or tooling fees. The die and the printing plates are included in your unit price, on the first order and on every one after it
Turnaround Time 8 to 10 business days after you approve the dieline
Shipping Free across the United States

How To Order Custom Boxes

Four steps from your first message to boxes on your dock. There are no setup or tooling fees at any stage, and delivery is free across the US.

  1. Tell Us About Your Product

    Send your product size, the packed weight and the quantity you need. We recommend the board grade and box style that fit, then quote a unit price with no setup fee.

  2. Approve Your Dieline

    Upload artwork as a vector PDF or AI file and we check it against our artwork guidelines for bleed, resolution and Pantone colors. If you have no artwork yet, our team draws it on our dieline for you.

  3. Check a Real Sample

    A plain structural sample takes 3 to 5 business days and a printed sample takes 7 to 10. You hold the actual box before the full run starts.

  4. Production and Free Delivery

    Production runs 8 to 10 business days after you approve the dieline. We pack your boxes and deliver them free across the US, with export orders quoted separately.

Start Your Quote

Minimum order is 100 boxes per size. Price breaks at 500 and 1,000 units.
Or build your own dieline first on our free dieline generator.

Build Your Dieline Free, Before You Order

Most suppliers send a dieline after you place an order. Ours is a live tool on this site. Pick a box style, type your own dimensions and download the file in a few seconds, with no account and no charge.

The Customized Boxes Download
Reverse Tuck End
reverse tuck · dust flaps Unit
mm cm in
Size
120120–200 6030–60 160100–550
Material Cardstock SBS (White) Generate
Details Ready to download. inside119.4 × 59.4 × 158.9 mm outside120.4 × 60.4 × 160.9 mm sheet375.5 × 309 mm boardSBS · 0.5 mm
CutCreaseBleed
Reverse tuck end dieline, 120 x 60 x 160 mm, from our generatorRed lines are cut, blue dashed lines are crease and the green outline is the bleed edge.
Sheet 375.5 × 309 mm Die 120 × 60 × 160 mm

Open the Dieline Generator

Every box style we make is in the tool, at any size you type. Exports to AI, PDF and SVG, and our design team checks your artwork on that dieline free of charge.

Lipstick Packaging Questions Buyers Ask

The answers below cover sizing and board weight and labeling and shade ranges. If your question is not here then send us the closed tube dimensions and we will answer it directly.

What size should a custom lipstick box be?

The carton comes from the closed tube rather than from the cup size alone. Two tubes with the same 12.1 mm cup can differ across the outside because wall thickness varies between component suppliers. Measure the closed tube with calipers and then send us that figure.

What is the standard lipstick cup size?

12.1 mm is the most widely used full size and 12.7 mm is the main alternative to it. Slim tubes run from about 8.3 mm upward and oversized formats reach 17.6 mm. Component makers call these figures full size rather than standard across their catalogs.

Which board weight do lipstick boxes use?

300 to 350 GSM covers almost everything and gives roughly 0.35 to 0.46 mm of caliper. Premium builds move up to the 350 to 400 GSM band. Specify GSM rather than points because suppliers disagree on what a point converts to.

What does the FDA require on a lipstick box?

Statement of identity and net contents go on the front panel, then the ingredient list and your business address go on an information panel. Since December 2024 you also need a domestic address or phone number or website for adverse event reports.

Can one lipstick box hold several shades?

Partitions make that work and they turn up on most gift sets. Tell us how many tubes there are and whether they stand upright or lie flat, and we build the insert to stop them moving against each other. Heavier board suits a set that gets handled again and again.

How does a twenty shade lipstick range run on one dieline?

One dieline covers the whole range because the tube size never changes between shades. Each shade name on the carton makes a separate design and the minimum is 100 boxes per size and design. Brands that print the shade on an applied label keep the printed carton identical across every color.

Free of charge

Hold the Box Before You Commit

A quote is easy to compare on a screen. A sample is the only thing that tells you how the board feels in the hand and whether your product sits the way you expect. We send samples free, and you can pick the one that answers your question.

  • Plain Sample Unprinted, so you can judge the structure, the board and the fit around your product. 3 to 5 business days
  • Random Sample A box from recent production, so you can see our print quality and finishes in the hand. Ships from stock
  • Printed Pre-Production Sample Your own artwork on your own board, exactly as the run will be printed. 7 to 10 business days

Order a Sample Box

A flat view and a 3D mock-up come free before anything prints. Already know what you need? Get a quote instead.