What Do Store Buyers Look For in a Counter Display?
Store buyers say yes to product display boxes that take little space, refill in seconds and show the price without anyone asking.
- A small footprint that fits beside a card reader without blocking the cashier
- A back wall that lifts or opens so staff can restock without unpacking the whole tray
- A price and a product name that a shopper can read from arm length
- Board strong enough to stay square after a week of hands reaching in and out
Every display style meets these four needs in a different way, and the right one depends on where the box will stand.
Which Display Box Works at the Register, on a Shelf or in Transit?
Match the display to its spot in the store, because a tray beside the till and a tray on a shelf face very different shoppers.
| Where it stands | Display style | Board |
|---|---|---|
| Beside the register | Counter display tray with a front lip | SBS 350 to 400 GSM |
| On the counter with a sign | Display box with a tall header card | SBS 400 GSM or E flute |
| Shipped full to many stores | Display shipper with a tear away lid | 1.6 mm E flute corrugated |
| On a store shelf | Shelf ready tray in rows | E flute or B flute corrugated |
A display shipper saves a store the most work, because staff tear the lid along a perforated line and the tray is ready to sell. The single units that go inside each tray come from our retail packaging boxes range.
How Do You Plan Rows for Custom Counter Display Boxes?
Plan custom counter display boxes from the product outward, deciding how many units sit in each row and how many rows fit across the tray.
Take a lip balm tube of 18 mm across, where four rows of six tubes give 24 units in a tray of about 90 by 130 mm inside. That inside size already allows 6 mm of clearance on every side so each tube lifts out cleanly.
A header card of 100 to 150 mm above the back wall gives room for the logo and the price. Our free dieline generator builds the flat for the tray in your size so you can see the layout before ordering.
Why Print the Inside of Retail Display Boxes?
Print the inside of retail display boxes because an open tray shows its inner walls the moment the lid comes off.
A bright color inside cardboard display boxes keeps half empty trays looking cared for as stock sells down. Brand colors stay the same from one batch to the next when they are set as Pantone values, as our guide to CMYK printing explains.
What Happens After You Ask for a Display Box Quote?
Once our team has your product size, units per tray and quantity from the quote form, a dieline and a price for your custom boxes wholesale follow.
| Term | What to expect |
|---|---|
| Price per display | $0.80 to $3.90 depending on size, board and quantity |
| Minimum order | 100 boxes per size and design, lower on corrugated and large sizes |
| Price breaks | At 500 and again at 1,000 units on one artwork |
| Production | 8 to 10 business days after dieline approval |
| Setup and shipping | No setup or tooling fee and free shipping across the US |
Ask for a plain sample and stand it on a real counter with real stock before you approve the print.
The Customized Boxes