If you are a smart business owner, then you must know the importance packaging for products has in today’s competitive market. There are a number of different manufacturers that are competing for the top place in the markets. So it sits not just about the quality of the products anymore. Preferably more emphasis is being placed on the presentation of the product as well.
That is the reason why businesses for custom product packaging are booming nowadays. It’s not just about the presentation that matters to the clients.
There are many other things as well that customers are keen about. That is why you need to make a smart decision when selecting the packaging for products. Some of those things that you need to consider are as follows.
Quality of the Material
As explained earlier, the customers are not only concerned about the quality of their products. But they are also very keen on the quality of the material used for packaging products. There are several materials available for packagings, such as Cardboard, kraft, and numerous others. And even for these products, there are some different qualities available as well.
One might be intrigued to pay less amount for the material used just for the packaging of the products to increase their profit margin.
But that will prove to be an awful decision for you and your brand. It is going to have some consequences for you. First, being losing customers left and right due to the bad quality of the material. It has a lot of importance because it is the first thing a customer gets in touch with when buying your products.
So if the first impression is bad, they will quickly move on to the next product and buy the one that has better quality packaging.
Design of the Box
The next thing that will help you attract customers is the box design that you are using for the packaging for products. There is a large variety of designs available nowadays. Some common examples are Gable Boxes, Pillow Boxes, window Display Boxes, hexagonal boxes, and a ton of others. All of these designs play a huge role in getting more customers for you.
The reason for that, customers value the unboxing experience of their favorite products as well. So if you can give an exciting unboxing experience, they will remember that. Whenever they are in the market again and browsing for different products, they will always buy those from your brand.
Size of the Box
Another thing that matters is the size that you have to choose for product packaging. It is essential because it shows that you are a brand that can be trusted. If you are using the same size of custom product packaging for all your products, no matter what the product’s size is, it shows laziness on your end.
So if you do not even care about the packaging you are selecting, who knows what the product’s quality is. So you need to be very careful regarding the size and consider the best and the most appropriate size for your product.
Safety Features
One of the essential purposes of the packaging for products is to make sure that they stay safe. They are there to protect them against external forces, impacts, moisture, and humidity. If they cannot do so, the customers will be getting products that have been damaged or soiled. And that bodes poorly for business.
Because if the customers are delivered a product that has been damaged, not only will you need to replace that, but the customer would also lose trust in your brand.
You are suffering monetarily because you have to provide them two products instead of one while on the other side, you are losing a potential customer. Therefore, you need to be very careful when you are selecting the material for packaging products. You need to make sure that it is durable and can withstand impacts and pressure while the products are being shipped.
If you are delivering any fragile and prone to damaged products, you can also use inserts or added padding to provide more protection. That shows responsibility on your end, which the customers will appreciate.
Printing
Whenever you are selecting any custom product packaging, printing has a lot of importance. With the help of printing, you can deliver personalized messages to your customers. You can also add some information regarding the products and the contents and ingredients you are using. It is a way to establish a deeper and more personal connection with the customer.
There are many unique and high-quality printing techniques available, like offset printing, laser printing, etc.
Which produces very high-quality printing. Customers nowadays, like being attached to different brands. It gives them a sense of security and safety as the products that are from renowned brands always maintain quality. So you can use that to your advantage. With the help of printing, you can tell the customers your brand story and display your brand logo.
So the packaging is not only protecting your products, but it is carrying out your marketing on the retailer’s shelves as well.
Coloring
As explained earlier, there is a lot of competition between different brands producing the same things. So whenever your products are placed in supermarkets, they don’t only need to do your marketing, but they also need to get the customers’ attention. One way to captivate the customer is by using different colors for your products.
For example, you are a food producer that produces biscuits, and you can use different types of colors for different flavors.
For example, you can use dark brown to represent chocolate flavor, pink for strawberries, and so on. Apart from merely representing different flavors, there is another crucial thing that the colors can do. There are many feminines as well as masculine colors. So if you produce both masculines and feminine products, you can use the colors specific to the gender.
Texture
As explained earlier, the quality of the material is essential to the clients. Many products are expensive. But if the packaging is of low quality, the customer feels like they are not getting the value for their money. To guarantee the customers their value of money, you can use different textures for the packaging for products.
There is also a technique available through which you can save up a lot of money as well.
That technique is known as the coating. No matter what type of material you use, you can give the simple cardboard or Kraft Box a fantastic texture with coating. Therefore, the same box, with only a little coating, will provide a very premium feel. The different coating styles available are matte, glossy, and shiny coating. Apart from the exterior coating, you can now also get the coating inside the boxes.
Only by paying a few extra bucks to your packaging manufacturer, you can get the aluminum coating on the inside of the box as well. It is highly desirable if you are a food producer because the aluminum coating will protect your product from humidity and moisture, which will help you increase your products’ shelf life.
Eco-Friendliness
One of the essential things you need to take care of regarding your custom product packaging is environmental factors. The hazards and effects of environmental pollution, which scientists used to warn us about now being witnessed every day. That is why everyone has gotten serious about environmental pollution.
They are getting more serious because they expect the manufacturers and brands to be serious about it.
That is why the material you are using for product packaging should be eco-friendly material. Eco-friendly material is that material that will decompose if it is left outside or can be easily recycled. The materials that are not easily recyclable or are not decomposable only add to the landfills, which is the primary source of pollution.
There are many different materials like kraft and numerous others that are easily recyclable and decomposable if left untreated. So whenever you are faced with choosing the right material for the packaging of your products, keep all these points in your mind. They will help you make the best decision that is best for your pocket and your brand.
