Packaging is an important tool that customers use to judge your brand or product. Combination of sleek, efficient, and appealing packaging design can influence the first impression of audience. However when it comes to packaging that is different from the normal conventional type of packaging then pillow box packaging stands out.
Furthermore, these boxes look great, but they also have functionality since they bring the element of style into the practical. You must be surprised how you can create unique and stylish pillow box packaging for your products – keep reading this blog post to find out.
Listen to the Symptoms and Signs
Shape is the first thing customers see about your pillow box. The pillow boxes are shaped like a pillow unlike the normal rectangular cardboard boxes which in some way make them unique. Still, the structure must be strong enough to support the content inside it safely. While ordering custom pillow boxes ensure that the pillow box material used is sturdy enough to enable the pillow box to open or hold several pillows without flexing or compromising on its shape.
The size of the pillow box is as crucial a decision as is the shape, which means one should select a size that will serve him or her right. In whatever you are packaging, say trinkets, Jewelry or beauty products, the box surrounding the item should be tidy fitting the item closely without being overly constrictive or too slack. A neat fit will not only help to preserve what is inside but also give the appearance of tidiness and, therefore, order.
Select the Right Materials
Selecting the right material for a custom pillow box will help shape the right perception of any customer that comes across it. It is preferable to select elements that are durable along sustainable. Cardboard and kraft paper are appreciated due to their relatively low density, high tensile strength as well as environmental friendliness. While customizing your packaging if you want to add a professional touch then you can add items like rigid cardboard or recycled paper.
The texture of the material also provides a haptic communication or feel to your customers. Ink coatings, laminations, flocking or even matte or silk lamination and UV coating can add that extra shine to your packaging and make your packaging appear more premium. When choosing the material to use when creating your pillow box, make sure to choose one that befits the product and sends the right message to customers.
Use Eye-Catching Colors
An important factor of effective communication is the use of color to give your packaging that extra POP! Choosing your colors should be informed by your image and the kind of audience you wish to attract. Large vivid contrasts will be effective for attention-catching product images, while small pastel tones serve better for fragile or subtle products. Just a quick reminder that the color scheme must correspond to your overall brand theme.
For instance, if your brand is about luxury then you should consider using colors such as Gold, black and navy blue. On the other hand, if you are marketing a toy, you want to communicate that idea to your buyer so you use a yellow, red or even turquoise. Consider what color looks best and also what will be most effective for its use. Choosing the right color scheme will win the viewers’ attention and make your custom pillow box packaging all the more appealing.
Above Ground Animation or Graphics For increased brand visibility
Your pillow box packaging is an excellent chance to look closer to your brand. This makes it easy for a customer to associate your product with your logo, tagline or brand colours upon first sight. When designing custom pillow boxes ensure that branding aspects are well articulated concerning the firm’s branding strategies.
It may be useful to add more creative elements like illustrations, patterns or images of your products. For instance, if you are packaging homemade soap, then Use images of natural products or flowers to give people that feeling of quality and freshness. Don’t overcomplicate things; sometimes even simple things can make a bolder statement. Great examples of successful branding involve the strategic positioning of brand messages that make packing more effective and conspicuous.
Personalize Your Packaging
By personalizing your custom pillow boxes, you can get a special feel that sets them apart from their competitors. It may be possible to add the recipient’s name, welcome message, or some additional offers that might make customers feel wonderful. “People tend to subconsciously remember that someone had, for example, a white and pink packaging, while they prefer detailed and graphically rich packaging can lead to improved customer experience.
For instance, if you are selling gift items it is very useful to leave a personal message of appreciation or thank you on the inside of the box. They may also do their decorations of the box where you can provide special wrapping or ribbon ties that can add that special touch on the box. It is for this reason that customized aspects in customized aspects serve to improve brand identity.
Custom Pillow Box Packaging
Integrate Functional Features
Custom pillow boxes are particularly about aesthetics, however, beauty must also serve the purpose of functionality to an extent. Always remember that the primary function of custom product packaging should be met while maintaining an appealing appearance. As for the choice of such a filter, several important pieces must be looked at, one of them being the closure mechanism. Typically pillow boxes come with flaps that fold and fit into the box but you could always tie a ribbon, string, or an elastic band to make it secure.
Another practical intervention in the design of the box is including a window in the concept. This enables customers to view the product without having to open the box through a transparent cover. Perhaps most importantly, it’s instrumental if you’re packaging things such as jewellery, cosmetics, or gift items, as it prepares the customer for what they will receive.
The second functional use factor focuses on how easily the box can be opened. But the complex packaging should be avoided in the best way possible so the customer is not frustrated. Making it as easy as possible to open your packages shall improve the customer experience and ensure that your packaging makes a good lasting impression.
Design The Package And Open The Box To Paradise
The unboxing moment is critical in the lifespan of your product, especially to the customers. Customers like to be joyful when they are unboxing a product so should try to make the process as fun as possible. It is also important to note that easy additions include tissue paper or commercial stickers and hence custom pillow boxes will add to value such additions upon unboxing of the product of service.
For example, placing your product in a small transparent bag with a piece of thin silky fabric and an emblem on it will remind of luxury. It can be useful to place a box for a specific purpose for instance a birthday or an anniversary, could complement the space with confetto or an appreciation note. The purpose is to ensure when a customer receives a pillow box with his or her company’s logo and message, the feel of the product makes them want to take a picture of it and post on a social platform or recommend it to someone else.
Make It Sustainable
Being environmental-friendly is a topic, which is gaining the attention of more and more consumers. Most people today choose to use packaging that is recyclable since most customers want their impact on the environment to be minimal. Custom pillow boxes packaging should incorporate recycled materials or soy based inks or biodegradable material. Not only does this contribute to making our planet happier and greener but will definitely help the reputation of your brand as well.
Sustainable packaging means that while wrapping various products, you are considering your customers’ welfare – welfare that goes beyond dollars and cents. This can be a hook or an appealing factor that is advantageous when positioning your brand against your competitors.
Conclusion
It is important to note that the inclusion of all these aspects can easily help to raise your custom pillow box packaging a notch. When receiving your package, the exterior appearance is the first thing consumers see and that gives right impression from the choice of material and color of the outer cover to the creativity used in branding and personalization of the package. This paper will firstly explore the concept of a pillow box and understand how it can not only safeguard the product, but also improve the experience for the customer.
Based on the discussions above, the following firms can be recommended as the best to consider when getting custom pillow box packaging; The Customized Boxes. They provide superior quality, innovative solutions which are unique to your requirements.
