They are not just a container; they go beyond being a container; in fact, they are your brand on steroids. No matter if we are sending a product to the particular customer or presenting a product through an inviting mailer box, a packet can create a huge impact. Personalizing the mailer boxes is also a good way to extend your company’s image and express company’s character, beliefs and reliability. Reading through this guide will help you understand how to make these mailer boxes and also how you can get great-looking ones that are efficient.
1. Understanding why you need your Mailer Boxes
It’s necessary to understand the aims of your mailer boxes before discussing the details of customization. Are they for transportation of goods, gift box or for advertising products? It assists in deciding on size, material, and design, if one recognizes their main function in a home.
For instance:
- Shipping Products: Emphasize the resilience or strength and put a shield.
- Gift Packaging: Focus on design and the package that will be presented to the customer.
- Promotional Materials: Mix and maximise branding and message.
By defining the purpose, you will lay a right groundwork for the kind of customization that is needed.”
2. Choose the Right Material
With mailer boxes, the material used determines the appearance and usability of the whole thing.
The most common materials are:
- Corrugated Cardboard: Strong and hard wearing best for transportation.
- Kraft Paper: Sustainable and suitable for brand with such values at the core of their operations.
- Rigid Paperboard: Rather posh and good for niche products.
Choose a material that will match the weight of your product and endorse your brand’s ideals. For instance, a sustainable brand might use recycled Kraft material, knowing that consumer will appreciate the effort.
3. Determine the Size and Shape
Mailer boxes can also be customized through size and shape. If the box is too big for your product it may move around during transportation and on the other extreme if the box is too small for your product it is likely to damage. Take the measurements of your products correctly and ensure that you choose a measurement that will give you slightly tight fitting.
Besides, it is also accurate if you want a specialized form if it matches the company and product requirements. For instance, if a certain product is a cosmetics brand then circle could be used to be more noticeable on the product’s packaging.
4. Design the Exterior
The outside appearance of your mailer boxes is the initial platform of creating that perfect image for their business. Here’s how to get it right:
- Brand Logo: Make sure to stick you logo on the box in a position that consumers readily see to help build brand familiarity.
- Color Scheme: Choose them to be close to your brand image and marketing strategies as well. One can choose bright and somehow shocking colors, while the other is more tightly associated with elegance and restraint – pastels.
- Graphics and Patterns: You can also use stickers or paint artwork on your boxes to make them more attractive on the face value.
- Taglines or Slogans: Add a slogan that would reflect your brand’s vision or randomly created phrase or word.
First of all your exterior design must be eye-pleasing and readily distinguishable by simple sight perception.
5. Enhance the Interior Design
Of course, most companies pay attention to the shell but the inside of your mailer boxes should also not be neglected. A well-dressed interior helps a buyer to get a pleasant first impression of an item.
Here’s what you can do:
- Custom Printed Interiors: Insert a pattern, a message with your brand, or a ‘thank you’ message within the box.
- Inserts: To protect products, during transportation, storage or display, use of special inserts is recommended as they will add to the beauty of your products.
- Tissue Paper or Wrapping: Elegance can be achieved easily by adding branded tissue paper or wrapping.
The companies will warrant customer satisfaction, especially because of the added effort that will go into ensuring the product’s quality, resulting in repeat business and good word of mouth.
Custom Mailer Boxes
6. Integrate Functional Features
Despite the form factor, reliability is of the same value as appearance. Consider adding features that make your mailer boxes more convenient for customers:
- Easy-to-Open Tabs: Make sure that, upon receipt of a package, a person does not have to cut it to open the boxes.
- Reusability: Build boxes which can be used by customers for many times and hence reduce on the use of (unnecessary) packaging material.
- Secure Closures: Shelf assembled components with self-locking tabs or adhesive strips for the stability of shipment.
Match makes your boxes appealing while at the same time making them work as intended to keep up with their intended purpose.
7. Focus on Branding
Promotional mailer boxes are an emphatic addition and a part of your identification. It is even more important since branding elements should be recognizable and closely related throughout the entire company. This is particularly important where your logos, fonts, and color schemes are concerned. Also, consider having bar codes that lead the customers to the business’s website, the business’s social media platforms or a promotion offer. This does not only make your customers happy, but it also improves your business’ online image.
8. Consider Sustainability
There is a growing preference amongst many customers towards sustainable products. Eco-papers and biodegradable products may be a little pricey, but if your business creates an identity out of it, then it is worth it. Make your mailer boxes from environmentally friendly material such as those that can be recycled or biodegraded. Overuse the printed message ‘This box is 100% recyclable’ as your sustainability initiative statement. Consumers like those business entities that are environmentally sensitive, and this will improve the image of your brand.
9. Test Your Custom Mailer Boxes
However, there is no better way of determining the performance of the customized mailer boxes than testing them prior to making a final decision on the design. Order prototypes and assess the following aspects:
- Durability: Is it possible for the box to come through the shipping process unscathed?
- Design Accuracy: Is that how you imagined the printed design to be?
- Functionality: Is the lid properly shut or closed and does the box lift open as it should?
Testing criticism guarantees that your mailer boxes preceding appreciation you expect and the happy encounters customers have.
10. Choose a Professional Packaging Partner
Working with a professional packaging specialist helps to do it efficiently and achieve more successful outcomes. That can assist you in such areas as choosing the material, the method of printing, certain accents for visioning of your identity.
11. Monitor Customer Feedback
After your custom mailer boxes are out there in circulation, it is key to observe customer feedback. Do they like this packaging? Do they give hints for improvement? Implement these results to make improvements to your designs, and make the customer experience even better.
Final Thoughts
Designing mailer boxes according to the needs of your organization is one of the best strategic measures to protect your bread and butter and increase customer satisfaction. That is why you can pay close attention to the material used, design, use of features and has respect to the environment when coming up with mailer boxes that can convey one’s brand to the intended recipient well. This explains why a good customization strategy does not only revolve in the aspect of unboxing but in most of the times to do with customer loyalty that comes with the process.
Are you in the mood for improving your packaging style? We present you with The Customized Boxes as your strong ally to hire. In addition to having extensive experience in designing packaging, they will help your company distinguish itself from the rest.
