Packing, for most people, is associated solely with protection, with little thought given to other aspects of it. However, packaging is well understood and designed not only to defend the products from getting damaged but also to ensure delivering an impressive first impression to the buyers. If you want to be unique, the best decision is to create your own rigid boxes, definitely. But how should you go about it? This article will consider the key details of manufacturing your own rigid boxes.
Know Your Brand and Product
To successfully create your own custom rigid boxes, you need to determine the defining characteristics of your brand, as well as your product. Packaging should denote more about the image of your company and the type of image that you wish to portray in front of your customers. Ask yourself these questions:
What do your brand stand for?
To what emotions are you willing to expose your customers in regards to your product?
Is it the luxury product or the more utilitarian product?
For example, if your product is a set of expensive items, your rigid box design should represent that. On the same note, if you are selling a product that is informal or and is used to meet certain needs, your design can be less complex.
Choose the Right Material
There are many reasons for rigid boxes to be widely used for premium custom product packaging, one of the major reason being the strength of the boxes. Typically the type of material used in designing the box should correspond with the use of the box. Here are a few things to consider:
Thickness
New and thicker boxes deliver an added level of protection. One needs to ensure that the material has sufficient strength; otherwise, thickness may pose a problem since anything thicker than ¼ inch appears to be too massive.
Texture
The touch of the texture of the box may give the look of a premium feel. For instance, the specific finish can be either a velvet or a linen type of finish to make the home feel plush. The use of matte or glossy surface gives the product a classy and stylish look.
Recyclability
If you pay attention to this point, then you may need to consider using friendly products that can be recycled. Consumers are becoming more conscious about sustainability and, of course, packaging that can be recycled is always a plus.
Focus on the Size and Shape
Depending on the product being packaged, the size and shape of a rigid box can vary to a very significant degree. You can design your own boxes that perfectly enclose the products without having to use any more additional space. Here’s how to approach it:
Size
Suggested guidelines in determining an appropriate size of the box include do not make the box too tight for the product and do not also make the box to be too big. If the size of the box used is large, then product tends to shift within the box causing a lot of harm. At the same time, if the box is too small, it will be rather complicated to fit the product properly, and this, respectively, can lead to squeezing and bending.
Shape
Custom rigid boxes can be of different shapes. While most of them are rectangular, they also may be square, circular, or can be personalized in any certain form. Consider what will look best and also fit the tightest.
Design the Exterior
Your rigid box’s outer look is the first aspect your customers will have an initial impression of. This is where you get to bring out your brands character or temperent. Here’s what to consider:
Colors: This should go hand in hand with your brand. Looking at the bright and eye-popping colors, people will preferably buy it when the product is placed at the store, on the other hand, having a dull or anumber of colors related to a product shows that it is classy or expensive .
Branding
Make sure your logo is easily visible. Choosing fonts for body text and making them easy to read is one of the best practices. There is a requirement for designing the box that will be easy to distinguish among others. Remember that a conspicuous brand name will help you erect a bridge that would enable your customer develop a positive brand recall.
Graphics and Imagery
Getting visual yields more than the word could say. It may be useful to use graphics relevant to the type or nature of the product or the company’s ethos. If your product is related to the environment, for instance, you should include green blinks or leaves’ prints.
Finishes and Coatings
The things you apply on your box can change the looks of your work and texture. Some common finishes include:
Matte Finish
A slight texture that is not at all sheeny though, which gives a more classy appearance.
Glossy Finish
This provides a shine, and brilliance look, which is prevalent from most modern consumer products.
Embossing/Debossing
This helps to put some ‘meat’ on the box, and could help to make it look more ‘posh’, if that is what is needed. In embossing a design rises above the plane of the material being used while in debossing the design is sunk into the material being used.
Spot UV Coating
This makes some regions of the map glossy while the other parts remain flat, drawing attention to features which could be substantive in the design.
Design the Interior
Needless to say, the interior design of your rigid box holds as much importance as the actual exterior shell. Still, this is the area where people will be able to see your product since interior entails placing of products. You don’t want your product rattling around, so consider these options:
- Foam Inserts: It is well known that foam inserts effectively lock the product in place, and on top of that, they protect it from external impacts. The foam can be shaped to fit the dimensions of your product in case you want the cover perfectly fitting your product.
- Paper Inserts: The paper inserts can act as layers that protect your product and simultaneously, they can be an area where you write instructions or thank customers among other things.
- Custom Tray: The delivery of the tray can also be tailored to complement the shape of your product thus making your packaging look more professional.
Rigid Boxes
Add Functionality
It is necessary to stress, that the appearance is always important, but effectiveness is no less important. Elegant rigid boxes can be made in multifaceted styles with multiple kinds of opening methods. Some of the common styles include:
- Tuck-End Boxes: These boxes feature a lid that simply folds and goes under the box which makes for a very neat fitment.
- Magnetic Closure Boxes: These boxes have such that enable the closing of the box for smooth and easy use of this box.
- Sleeve Boxes: The outer sleeve is removable in order to finally gain access to the actual product which creates a fun and exciting experience.
- Collapsible Rigid Boxes: These boxes can be folded down for easier storage and this made suitable for any business organization with limited space.
Cost Considerations
One of the most important factors which will always come into play when developing custom rigid boxes is cost. Using lavish designs can be very attractive, but ensure that its implementation costs are within your price range and the established prices. Differences in material choice can make custom packaging costly, but do not forget that it is also an investment into enhancing the product value.
Printing and Artwork
When everything in design is set-up, you can print. It’s important for the print quality to be as good as the quality of your box. Here’s how to approach the printing process:
High-Resolution Images
Make sure that all images and logos used are of high quality; else they become pixelated. This is why when printing is substandard even the best laid down design will look terrible.
Consider the Printing Process
Nowadays there are several techniques of printing, such as offset printing, digital printing and screen printing. It will depend with the over all design of the box and the number of units in addition to your financial capability.
Conclusion
Selecting your unique packaging boxes with rigidity is a blend of art and science. As such, when it comes to the packaging of your product, you should consider branding it as well as the material, the size and the exterior and interior look. As acknowledged earlier, packaging forms the initial impression that consumers have, and it is an essential factor that causes consumers to take a particular action.
If you are seeking the right company from which you can purchase the perfect material needed for your personalized rigid packing boxes, just know that The Customized Boxes can help you make one that suits your brand image.
