The features of the retail display boxes are compelling and can be used to capture the attention of customers. These boxes also serve as good merchandising tools but also contribute to better shopping appeal. Retail display boxes are advantageous to various products primarily based on the size, packaging, and type of consumer for a specific product.
Thus, in this blog, we will discuss the product variety that is perfect for retail display boxes and how including such boxes can benefit consumers and affect sales.
Understanding Retail Display Boxes
Small Consumer Goods
Small consumer goods are ideal for packaging into retail display boxes. These are convenience products that customers rarely go shopping with a specific intent to buy and they must be packaged in such a manner that they are easily noticed in a supermarket.
Examples:
- Candy and chocolate bars
- Lip balms
- Keychains
- Hand sanitizers
- Travel-sized toiletries
However, packaging of the retail display boxes for small consumer products should allow the items to be easily accessed but at the same time, the articles should be contained firmly in their positions. This means that the products are on display, stacked neatly in a manner, which compels consumers to pick them up to make an impulsive purchase.
Cosmetics and Beauty Products
The retail display boxes are very useful to cosmetics and beauty product manufacturers. Many of them are small and sometimes rather fragile, which means that they need to be packed into special materials that would not only protect them from potentially damaging impacts but also produce an attractive image of the product.
Examples:
- Lipsticks and lip gloss
- Eyeliners and mascaras
- Nail polishes
- Face creams
Cosmetic display boxes are mostly made in a way that reflects the color of the product and the logo. Besides the protection of the products, a good display box must give the customer an excellent opportunity to see the available colors, shades, or other variations that might be available to convince them to buy the product.
Health and Wellness Products
Cutler: Health and wellness products, those products that are bought in pharmacies or health stores are perfect for retail display boxes. They have to be reasonably available to the shoppers as well as appealing.
Examples:
- Vitamins and supplements
- Protein bars
- Essential oils
- Herbal teas
- Pain relievers
Placement of the retail display boxes of health and wellness products is normally achieved near the checkout counters or any strategic point of high human traffic. Some of the advantages of the proposed box design are as follows: the design of the box supports primary communication of the benefits and functions of the product for the convenience of customers.
Electronics Accessories
Mobile phone chargers or earphones are among some of the most common electronics that should be fitted with practical and sexy packaging. These are retail display boxes that are helpful for arranging these small tech items while ensuring their safety.
Examples:
- Earbuds and headphones
- Phone cases
- USB chargers and cables
- Screen protectors
These are usually small products that are easy to misplace and therefore the boxes used in retail displays need to be properly arranged as the product to ensure they are easily seen. This box should be visible on the product and most of the time the customer is allowed to touch or look at the product.
Stationery Items
Most stationery is purchased periodically or on impulse, and commonly used items are most effective when placed in display boxes. These products are normally pocket-sized and portable to be well arranged and presented.
Examples:
- Pens and pencils
- Notebooks and sticky notes
- Highlighters and markers
- Erasers and sharpeners
For example, a retail display box for stationery products can be designed to accommodate similar Items in one matched set or display various colors and or patterns. These boxes are mostly placed near the checkout section or the school items sections to make it very convenient for people to pick what they want.
Food and Beverage Items
Snack items and other food and beverage products are ideal for packaging in retail display boxes. These boxes assist in arranging items attractively so that these customers can reach conclusions quickly.
Examples:
- Chips and snack bars
- Bottled drinks
- Instant coffee packets
- Cookies and crackers
The retail display boxes for food items should be easy to refill and maintain as well. Because most of these items are fast-moving, the display box should be strong enough to accommodate several units. Again, the packaging aspect should be lit up so that customers know what they are dealing with or getting from the store.
Preliminary or Limited Edition
Retail display boxes are ideal for the advertising of seasonal products, or products with a specific time of availability. Most of these boxes are located strategically in areas that are easily seen in a store to help popularize a certain campaign or Christmas items.
Examples:
- Holiday decorations
- Valentine’s Day chocolates
- Halloween candy
- Back-to-school supplies
Seasonal display boxes are made of vibrant colors or specific theme colors to match the specific season. It also assists in making the customers get the products before promotion to take advantage of the offers being given.
Toys and Collectibles
Collectible items and toys particularly single or separately packaged small sized statues or a set of models can be displayed for customers in the sellable packaging boxes without having to open the original packing.
Examples:
- Action figures
- Trading cards
- Mini building sets
- Collectible figurines
Toys retail display box is usually placed in some strategic position where children and toy collectors will easily see them. The packaging is typically the outer layer, with some of which may have windows or clear areas that allow a customer to get a good look at the toy.
Jewelry and Accessories
Small jewelry products can be best presented in retail display boxes. Jewellery pieces are usually small, fragile and expensive, so display cases offer both preservation and transparency.
Examples:
- Rings
- Earrings
- Bracelets
- Watches
Retail display boxes for jewelry should permit the customer to have a clear view of the item; these boxes provide soft enclosures or separators to hold each jewelry piece separately. These boxes are normally located at places where customer traffic is or in areas where the customers can view the available stocks.
Conclusion
Retail display boxes are convenient and functional packaging solutions that can be used with various types of products. Starting with daily small consumer goods and cosmetics, through health products or electronics accessories these boxes offer the solution of perfect order, appealing and easily accessible for the retailers. While it is used in the displays of retail merchandise such as candies at the cashier’s checkout zone or expensive jewelry; this box helps enhance the shopping criteria thereby leading to a boost in sales.
As you’ve come to realize choosing the correct display box of your products, your product gets the required focus on the shelves which ultimately boosts your sales. There are several variations which The Customized Boxes present to you to ensure that the type of product you are selling is represented in the best light.
