Cardboard display box is one of the most important accessories to use when presenting products in a retail set up. They assist in customer attraction as well as create the right market for specific products. Different forms of the cardboard display box serve diverse functions depending on the consumer’s choice. In this article I’m going to discuss about various types of cardboard display boxes, their characteristic and the importance they hold in any kind of business.
Understanding Cardboard Display Boxes
Countertop Display Boxes
Below the shelf display boxes are small boxes placed on counters or tables. Their usefulness is in displaying merchandise the buyer normally does not plan or think about before making a purchase; things like confectionery, beauty products, or small electronic products. Such boxes are normally created with the purpose of attracting the attention of the customers instantly.
Perks of Countertop Display Boxes
- Compact Size: They are also easy to store because they do not occupy much counter space when placed on it.
- Eye-Catching Designs: This means that you can print vibrant graphics, and logos to entice the customers into your business.
- Easy Access: For what is concerned, one can easily pick what is within reach from the top shelf.
A countertop display box is often used to promote the purchase of products as customers wait in check-out lines or as they wander through the aisles.
Floor Display Boxes
Floor display boxes are considerably bigger boxes with an intention to be placed right on the floor of a store. They are useful for presenting a wider selection of products, like non-staple ones, products which are produced only during certain periods of the year, new arrivals or products which are on sale.
Characteristics of Floor Standing Boxes
- Large Capacity: The catalogues can hold multiple products enhancing visibility.
- Sturdy Construction: Usually constructed from thick cardboard they can easily accommodate the weight of the items which are to be stored.
- High Visibility: Because of their size and where they are situated they are easily seen from a distance.
The usage of floor display boxes can improve the visibility of products to a very large degree, thus testing high sales.
Shelf Display Boxes
Shelf display boxes are cardboard display boxes that are supposed to fit onto a shelf in a store. Cabinet and shelving accessories can be employed to stack products tidily and well arranged. These boxes are much used in supermarkets and chemist’s stores and can be explained as follows;
He said that some of the features of shelf display boxes are as follows:
- Customizable Sizes: They are available in different sizes since they are designed to fit different shelf space.
- Easy to Assemble: These boxes also go well with the idea since they easy and fast during times of restocking.
- Information Panels: Product information may be provided on the box or some marketing messages may be taken and placed on the box.
The shelf display boxes have the effect of product arrangement in the store and also the organization makes the shopping experience a good one for the customers.
Hanging Display Boxes
Open type hanging display boxes are hanged at hooks and fixtures in stores. That is why they are ideal for goods that are not very heavy and include accessories or toys or small and lightweight electrical appliances.
Display boxes that are hanged are an important part of stores’ interior design and can be used in combination with other types of decoration.
- Space-Saving Design: They use vertical space effectively and should therefore be deployed in populated aisles.
- Attractive Display: Hanging boxes can also be made easily to have attractive graphics which attract the attention of potential customers.
- Easy to Access: Customers can easily pick the items without going through shelving arrangements.
Open shelf displays increase exposure but offer an even greater degree of easy access.
Window Display Boxes
The window display boxes are created such that they have a clear or transparent window through which customers can view the contents of the box without having to open the box. This website is suitable for luxurious products such as jewelries, cosmetic products, or fine foods.
Different aspects of the Window Display Boxes
- Visibility: Such design wonder, like the transparent window, perfectly presents the looks of this product.
- Protective: These boxes create a barrier to dust and other elements which may harm the items in the room.
- Elegant Presentation: As such, they increase customers’ perception or perceived value of the product.
Window display boxes promote a prestigious grocery look that makes them suitable for luxury goods.
Custom Display Boxes
Custom display boxes are totally unique to the company’s required product display. The shapes, sizes, designs and the options of prints are all selectable by the business entities. This flexibility leads to a variety of branding and marketing approaches that most perfectly fit the company’s goals.
Custom display boxes are structures that are designed in a particular way to enable display of products and other items by their owners.
- Unique Design: It will allow you to come up with a design that fits your brand reputation.
- Versatile: Able to be used with almost any type of product, including food products and electronics.
- Enhanced Branding: This means that the custom boxes can be a perfect foil on which you can lodge your logo and brand colors.
High-quality customized display boxes and packaging are one way of creating a sense of accolade for your products.
Display Boxes for Promotions
These are products that are intended to be used as containers in which goods to be promoted are put into. These are usually employed during sales period or sometime during a period of promotional sale in order to draw attention of consumers to products on sales.
Elements of promotional display boxes
- Bold Messaging: In fact you can print a banner that reads something like GET THRILLS BY USING OUR PRODUCTS!
- Temporary Use: They are most often employed for short term periods often related to promotions.
- Increased Sales: These boxes prompt customers to seize offers that could only be available for a short period of time.
Promotional display boxes, when well deployed, can increase demand during times of special occasions.
Various types of cardboard display boxes being used in retail marketing are of great importance to the entire marketing process. The various types include countertop displays, single, double, basic and custom boxes and all have different uses. Below are different types of cardboard display boxes and an understanding of them could be useful in settling for the right kind of display box for your products. :It will increase the organizational visibility, help attract customers and consequently cause sale of the products.
