Custom boxes are a great way of presenting your products to your clients and certainly create a very first good impression. Whether for gifts, retail products, corporate items, or giveaways, having custom-mades with own style make it incredible. In this guide you will learn about the procedures that will have to be taken in order to create personalized and useful custom boxes. At the end of this short course, you will have a perfect understanding of custom packaging boxes, which will give an appeal and embody your brand personality.
1. Understand Your Purpose
Before going into the box making it is important to consider why exactly the box needs to be made. Why are you creating it? What product or items it will safely store? Understanding its intended use will help you when it comes to matters concerning its style, dimension and material. Such a box will have different specifications from a box intended to transport exquisite wares over a basic retail box.
Remember also your audience base as you set your goals and objectives also. To whom will the box be delivered? Are you thinking of using products that young or that is trendy, or are you aiming at the mature, sophisticated market? Knowledge on your customers will enable you to select the appropriate style, colours and designs which your customers find appealing.
2. Choose the Right Material
The type of material that you use on your custom box is almost as important as the style of it. The right material not only safeguards the product but also makes the product visually appealing and more attractive. Some popular materials for custom boxes include:
Cardboard
This one is the most popular in the creation of custom boxes. It is strong, it is portable, and it is multi functional. Matt, glossy, and other laminations such as embossing can be applied to cardboard to make it having a trendy feel.
Kraft Paper
This material produces a rural and natural view which is also environmental friendly. This is good for brands that wish to communicate a raw and ground image. Kraft paper is also recyclable thus it meets the requirements of any business that is planning to be environmentally friendly.
Corrugated Board
Grand products require corrugated board if you are organizing for shipment. It is denser than a normal cardboard and thus helps to support specific sensitive incoming or outgoing shipments.
Rigid Boxes
These boxes are made from thicker paperboard, which makes them to have and elegant and classy look. They are normally used when branding products such as; jewelry, cosmetics and electronics amongst others. After the choice of the right material, design and detail of the box may be given depending on the function it has to perform.
3. Select the Box Shape and Size
The next step is to make decision concerning the shape of the custom box as well as the size of the custom box. Measuring your product accurately: It should be adequately placed in the box and the box should not be either too large or too small. If, for instance, your box is too large, the product inside is free to move around, and that can severely harm the product. On the other hand, if it is a small box then it may be virtually impossible for the box to contain the product.
When it comes to the shape you don’t have to get stuck with the standard shapes such as square or rectangular, extra die cut shapes are also available. For example, if you want to package a product and the shape of the product is not a standard one you might consider packaging that product in a box that has that specific shape and size.
If you are not sure of the size or the shape of it then you should ask the packaging supplier for samples to determine how your product fits the box.
4. Design the Box with Style
Choosing how the product should look like especially the box is one of the best parts in creating it. This is the best place to devise some good strategies. You ought to ensure that same brand identity actually comes out on the box to enable set it apart from the rest of the boxes that are already in the market.
Here are a few design elements to consider:
Colors
Here, it is crucial to go for the color that will best represent your brand out of the color accessible to you in production of the custom box. Hue like red and blue may effectively make an instant impression while giving a pastel or a neutral look can be sophisticated or graceful.
There is nothing wrong with using colors that are oriented to your company’s brand.
Graphics and Patterns
This way you can complement the design of your box, add graphics, patterns or even illustrations. You should be able to put your brand logotype, product images remakes that your target market will appreciate. In conclusion, to ensure that your website has a professional look the layout should not be cramped.
Typography
Here, typographers select simple fonts that are appropriately associated with the company image. Do not use so many varieties of fonts as doing so will make your design to look messy. With font sizes, you can come up with a hierarchy that helps eye the figure out what to concentrate on when reading your document.
Textures
This is some simple truth: Adding texture to your box can make your customers get a better feel of how the product feels. There are options to make a distinctive look with an emphasis on panel image, using the option of embossing, debossing or foil stamping. Adding a texture to your product can change it on a visual level and make it look and feel far more expensive.
Window Cutouts
In case you want your product to be displayed, you could use a window in your box design. Some businesses cut out sections of windows; this case ensures that the clients get to see what is inside without having to open the box hence making it a little mysterious.
Stylish Custom Boxes
5. Add Branding Elements
Another essential factor of an innovative box is the possibility of putting branding on it. If possible your box should give a clear message of your company from the logo to the brand message. Business proponents of box branding recommend incorporating catchy taglines or slogans into the box design in order to more effectively get their messages across to consumers.
Consider including the following branding elements:
Brand Name and Logo
The name and the logo of your brand should be placed in the prominent area of the box. This makes it easier for your customers to determine the products you deal in and add a professional touch to your packaging line.
Taglines or Catchphrases
A catchy slogan added to your shipments can provide a brand identity, and make your box more charming. Consider to what sort of mood you wish to find customers when they are presented with your product.
Social Media Handles
If you would wish your customers to follow you on the social networks, ensure you put the handles on the box. It can get people to your social media sites and encourage them to share your content.
6. Print and Assemble the Box
After your design is complete it is time to go to print and construct the box. It is necessary to choose a printing company that utilizes good quality printing methods to give real looks to a design. See to it that those colours used are right, and the letters and fonts clear and easily readable.
If being environmentally conscious is essential to your business, watch out that the printing company utilizes environmentally friendly ink and a finish if that matters to you. The boxes will then be slash away and grouped or folded into the design and the size that has been ordered.
7. Test the Box
When it comes to custom boxes, there is one thing you must always ensure before actually ordering them and that is you need to conduct trial on your products with the boxes. Check that the boxes suit your objects nicely and that enough protection will be provided. Inspect the design, print, and structural flaws or other problems with the construction of this box.
Conclusion
Designing good looking custom boxes need ample of planning, creativity and proper detailing. If thought through properly, choosing the right material, size or shape as well as the design of the cube, the consequent boxes make a lot of sense and more importantly offer an appealing image to the customer. No matter if it is luxury goods or regular products custom boxes are full of opportunities, and almost everything can be packed in or on them.
For anyone who is interested in having their custom boxes created for their brand in a high quality manner, The Customized Boxes is the best place to be. They are known to offer you high quality packaging services that meet your requirements for your custom boxes so that your product stands out.
