Customizing the packaging boxes for your product is very effective because you’ll be setting yourself apart from the competition. If it is done effectively however, then such custom boxes are not only a form of protection to your products but also a way of making sure that your brand stands out in a way that is special.
Whether it is during the initial formation of a small business or a simple Packaging Boxes to give a new look to your packaging then awesome custom packaging boxes can do wonders for you. In this article, we provide a protocol that outlines how you can design and build bespoke packaging boxes that will make a significant impact on your product and organisation.
1. Understand Why Your Packaging Box Exists
First thing first, one must know what role their packaging box is to play before they go for the design. There are several reasons for packaging your product: it shields your product; makes it easier to transport; and will distinguish your product on the shelf. You won’t be able to create appropriate packaging without understanding these characteristics based on the type of product that you have.
For instance, if you are selling sensitive commodities, your packaging box should be strong enough to help in protection. On the other hand, if you are packing a fashion product such as clothes, shoes, handbags etc., the box should suggest quality and style of the product it is holding. You always have to consider the safety of your product, and how you want your packaging to be viewed by the customer.
2. Choose the Right Box Material
Custom packaging box material also matters significantly in its quality and appearance since it determines its tolerance to wear and tear. Several types of materials can be used, including:
- Cardboard: One of the preferred options for creating custom boxes which are ideal for packaging of lightweight products. It is in a strong, versatile category, which is an additional bonus for people who care about the environment.
- Kraft Paper: Organic or handmade products can considerably benefit from kraft paper since its appearance is natural.
- Rigid Paperboard: A heavier texture product that would also be costlier than crêpe and shiny silk. It may be used with superior quality products well known by consumers.
- Corrugated Boxes: These are ideal to be used as shippers or for fragile shipments since they add other protection.
All are useful but the choice depends on how much protection your product requires and the message that you would wish to pass to your customers. For example, low density and kraft are good materials for those with a small range and limited funding, while rigid paperboard is preferred by luxury ranges.
3. Decide on the Box Style
In relation to this perspective, the shape and structure of the packaging box used are also important too. Different packaging box styles available in the market, and to identify which type to use depends on the product and the image of the company. Some popular options include:
Folding Cartons
That is why those are lightweight and can be folded easily and therefore perfect for the retail products.
Tuck End Boxes
These have lids that fold into one another and create good locking but are easy to lift.
Mailer Boxes
Another variation of eCommerce boxes, mailer boxes are strong and add one more layer to the protection of your shipment.
Sleeve Boxes
This style has a sliding covering system so that it looks even more fancy. The first decision is to decide on the style of the box, its functionality; and the aesthetic value it will create. Your packaging should be easy to open, easy to close and must have an image that reflects your brand image.
4. Choose a Concept for Your Custom Box Art
The graphics you present to your clients will be important in making the appropriate impression when they look at your packaging box. The designs and pictures that you put on your box should be in harmony with your brand, the colors of the font type and logos of your business.
Begin with selecting colors you know would be meaningful to your target clients. There is nothing that denotes that bright colors will be appealing to young consumers more than the neutral and dull colors will be appealing to the mature consumers. Don’t forget to place the logo somewhere easily seen and add basic product characteristics like size, components, or use.
Furthermore, consider the outer look of your packaging as it should be beautiful and attractive. It must therefore not only be visually appealing but also most effectively communicate the characteristics of your brand. The only downside of designing your own button is if you are confused you’ll need to hire a professional designer for the job.
Custom Packaging Boxes
5. Add a Personal Touch
Lastly for your makeover of packaging boxes to be awesome, there is an option of adding personal touch. As a concept, personalization doesn’t only go hand in hand with logo and color schemes but also with the feelings your customers have about your business. Hand-written generally or a graphic thank you note or even one-of-a-kind design add-on can make your personalization stand out.
You can also add such factors as embossing, foil stamping or specific patterns for a more luxurious packaging look. Such small aspects emphasize that planning of the package design has been done and it contributes to the creation of the favourable consumer-image.
6. Consider Eco-Friendly Options
The current consumers are getting more conscious over the effects of the packaging materials on the environment. Consequently, custom packaging boxes to many enterprises are made from environmentally friendly materials and practices.
You can go green through using recyclable or biodegradable products in the company. For instance, the one that is made from recycled material such as kraft paper or cardboard is one that you should consider. Thirdly, do not make packaging from plastic or use chemicals that are bad for the environment during packaging. In addition to diminishing your carbon footprint, they will be able to attract environment-friendly customers who prefer products from organizations that have gone green.
7. Ensure the Box is Functional
Even though your custom packaging boxes are primarily a form of design, they don’t have to be just pretty: they have to be useful. The box must be easy to compile and to close tight. This is especially useful if you’re using it to ship items or if you’d like the box to endure motion and stacking.
Others include the box’s openness and closure convenience, how well the boxes nest and the capability of the box to shield the contents. If designed properly, a box’s design should be practical while also complementing the motif of your brand, starting from when the customer opens the box.
8. Test Your Packaging Design
That is why it is advisable to conduct some sample tests when designing your custom packaging boxes. If you want, you can order a sample of the box to get a complete idea of how the final outcome is going to look like and feel like in your hands or in your warehouse. To that end, the testing of the packaging is conducted to confirm that they fit your requirements and offer the level of protection required to properly safeguard your products.
Make sure you find aspects like the sturdiness of the design, how complexed the design is to use, and the visibility. You can also request your team members or your customers to give you more information in regard with the design to check if it will be effective in front of the target market. This step makes sure that your packaging will fit well once it goes into production hence common complaints from clients will have been run down.
Final Thoughts
The Customized boxes are perfect to help you exhibit your products and also leave a rather impressive first vision on your customers. When using gift, retail or promotional containers, there are ways to make your boxes elegant and fashionable for promoting the identity of your brand. This article is a step by step guide to making of the custom boxes which are not only useful but also good to look at. At the end of the tutorial you will have a good idea of how you can create eye catching and unique boxes that mirror your brand message.
